For Email It In I use Google Analytics to track usage and signups. GA is used by thousands of web sites around the world. But sometimes it just shows completely the wrong data.
Here’s when I first logged in this morning (screenshot taken at 9:48am):
It is telling me I had about 60 visitors and 19 signups yesterday (July 23rd). That’s GREAT! But didn’t seem to match my database query on the site…
Then when I refreshed at 10:51am:
A more reasonable (and realistic) 28 visitors and 9 signups.
So WTF google? How can you get it so wrong and different only an hour apart? The data wasn’t changing…